This story originally appeared on metrostatefinancial
When pitching financial content to journalists, one of the most important factors is understanding the journalist’s style. To make your pitch as effective as possible, you need to know the journalist’s typical approach and rhetoric. If you can avoid these traps, you’ll be better positioned to sell your content.
The Journalist’s Style
Journalists are often very direct in their writing. Depending on the situation, this can be a bad thing or a good thing. In some cases, it can be helpful because it allows the journalist to communicate clearly and concisely. However, it can make the journalist more difficult to understand in other cases and might even lead to libel or slander charges.
When you’re pitching financial content to journalists, it’s important to be aware of the journalist’s style. If you can avoid these traps, you’ll be better positioned to sell your content.
How to Avoid the Journalist’s Traps
If you want to successfully pitch financial content to journalists, you need to be aware of the journalist’s typical approach and rhetoric. Here are a few tips to help avoid traps:
– Be prepared for questions about specific numbers
– Be sure to understand the journalist’s style
– Use jargon that the journalist is likely to understand
– Use charts and graphs that the journalist will find interesting
How to Make Your Pitch Sound Interesting and Useful
When pitching financial content to journalists, it’s important to sound interesting and useful. Journalists are people who like to read things that make them think. They want to know what the article is about, what the author knows about the topic, and how the information can help them solve their problem or save money.
You need to make sure that your content is interesting and useful for journalists. This means you need to be able to explain your article clearly and concisely. You also need to be sure that your content is up-to-date with the latest news and trends. If you don’t have this information, your article will likely not be of much use to journalists.
Read also: How to get featured in Bloomberg
How to Write a Good Financial Content Pitch
When you want to pitch financial content to journalists, you first need to identify the journalist’s typical approach and rhetoric. Then, you can use this information to avoid common traps.
For example, if your journalist is a financial journalist, they will often be interested in hearing about a particular topic. They won’t want you to start from the beginning, and they won’t want you to waste time telling them everything you know. Instead, start by telling them a little about your subject and why it would be of interest to them.
Make sure your content is well-organized and easy to read. Journalists are not used to reading long text descriptions of complex topics, so they will likely be frustrated if they have to wade through all of it before getting to the content they’re interested in.
Finally, make sure your pitch is clear and concise. Journalists are busy and don’t have time for complicated or convoluted language. They want to understand what you’re saying as quickly as possible so they can move on.
Below is a list of financial journalists you can pitch to:
|Richard Walker||Chris Vogel|
|Shannon Proudfoot||Hugo Bachega|
|Tim Walker||Alasdair Gill|
|Rob Sheffield||Joe English|
|Marcie Kobriger||Kelly Cobiella|
|Peter Zimonjic||Deborah Snow|
|Sandee Lamotte||Don Smith|
|Kate Snow||Frank Mcnally|